Imagine if your best marketing employee could clone themselves—without burning out, without making mistakes, and without needing coffee. That’s what AI can become.
But here’s the catch: AI won’t become your top performer out of the box. You have to train it. Just like you would a real person.
Step 1: Teach It Your Voice
Your best employee doesn’t just write emails. They write them your way—with the tone, rhythm, and language your brand is known for.
AI can mimic this, but only if you feed it the right examples.
Start with real content that’s worked:
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High-performing emails
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Social captions that got engagement
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Ads your audience loved
Use those as input. Show the AI what “good” looks like in your world.
Step 2: Give Context, Not Just Commands
Your top employee doesn’t just take orders. They understand the why.
Same with AI.
Don’t just say, “Write a product description.” Say:
“Write a product description for busy moms looking for time-saving beauty tools. Keep it conversational, with a focus on ease and confidence.”
The more context you give, the better the output gets.
Step 3: Keep It Accountable
Would you let a new hire publish content without review? Of course not.
Treat AI the same way.
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Edit.
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Personalize.
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Fact-check.
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Add the human touch.
Because while AI can get you 80% there, that last 20%—the part that connects—still needs you.
Final Thought
Training AI isn’t about replacing your best marketer. It’s about giving them a powerful sidekick. A tool that scales their genius across every campaign, every platform, every audience.
Start small. Train it well. And soon, you’ll have AI that doesn’t just work fast—it works like you.
